Rethinking Technology Upgrades | Business

Rethinking Technology Upgrades

If your customers could be happier, and your workers more productive, it could be time for a technology upgrade. You don’t have to spend a lot to acquire new tools that improve collaboration and make it easier for customers to work with you.


You don’t have to be on the bleeding edge of technology, but upgrading your technology wisely can help you save money and boost productivity. Rather than focus on specific pieces of technology, think in terms of what you want to accomplish:

  1. Make customers happier.

    Do your customers have trouble navigating around your website? Have people left your establishment because your WiFi is too slow? Americans encounter 40,000 cases of technology rage1 a year; focus on improvements that customers notice and make it easier to do business with you, so you aren’t the cause of that rage.


  2. Boost worker mobility.

    Nowadays, employees may get their work done from anywhere—in the office, at home, or in a coffee shop. Give them the tools they need to be productive on the go, like new batteries for their laptop.


  3. Improve worker collaboration.

    No worker is an island these days. In a recent survey,1 21 percent of small businesses plan to spend the biggest portion of their IT budget on cloud-based file sync and share technologies—tools that make it easier for employees to work together. Free versions of internal communication tools such as Slack encourage collaboration.


  4. Protect your data.

    A data breech can devastate a small business’s reputation and sales. Some of the safeguards are surprisingly simple, like putting in technology that automatically upgrades and patches systems. A survey by IDC2 found that nearly 40 percent of small businesses planned to upgrade or add new PCs primarily because they offer new security enhancements.


Optimum Online provides services and products that let you upgrade technology and boost productivity while saving money, including Cloud Backup from OptimumOptimum Smart Router, and Optimum WiFi, which features access to more than 1.5 million hotspots.


For more Small Tips for Small Business visit the Optimum Business Resource Center.


1"How Many Times a Day Do You Shout at Your PC?" October 2016, Daily Mail   (


2"What Does a Slower PC Upgrade Cycle Mean for Small Businesses?" BizTech, June 20, 2016  (

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